Hummingbird
Organization Type
Local Business, SMB
Industry/Sector
Food & Beverage
Service Provided
Consulting
not your 'just desserts', but a lifestyle.
Hummingbird is a boutique dessert shop crafting some of the most amazing cakes, tarts and macarons. More than just providing delicious treats, Hummingbird creates memorable experiences from baby showers to weddings and parties.
overview
An already beloved and highly raved about Hummingbird was seeking steps and strategies on their journey of evolving from being viewed as traditional dessert shop to a recognized lifestyle brand. This was a great opportunity to explore new- new offerings, new partnerships, new programming, new opportunities for exposure. Through fresh strategies and creative approaches, Hummingbird could continue to transition into a multifaceted destination, solidifying its desired brand identity and reinforcing its position as a key player in Norfolk's vibrant culinary and lifestyle scene.
details
Repositioning Strategy: Strategized on how Hummingbird could continue to reposition itself from just being seen as a dessert shop to being a lifestyle brand through different educational and culinary programming, diversifying utilization of their space, and cultivating new partnership opportunities.
Creative Partnerships: Ideated on how Hummingbird could build and leverage partnerships with other organizations and businesses, especially those also on Granby Street, to expand their market reach and potential product offerings.
